旅游城市纷纷亮出新名片 改名招来财源滚滚

   
     
    提到“灌县”、“大庸”,也许不少人闻所未闻;但通过“改名换姓”这座城市的新名片靓得足以让人刮目相看:“都江堰市 ”“张家界市”。 

    随着我国市场经济的发展,名气作为一种特殊资源越来越引起人们的重视,”名牌效应”“名人效应”通过市场神奇地创造着令人瞠目的经济奇迹。在旅游业中“名城效应”的作用也不可小视,“桂林”“苏州”“杭州”“延安”等城市名字本身就是含金量很高的旅游品牌,每年吸引着大量游客慕名而来。 

    近10年来,一些新兴的旅游城市为扩大影响,相继以境内的山川名胜重新命名。屯溪市更名为黄山市后,一跃成为安徽省在国内外知名度最高的城市之一。 

    城市知名度的提高所带来的经济社会效益很难定量计算,但却是每个人所能感觉到的。记者曾在火车上遇到一位老采购员,他说:“以前出差,说我是南坪县人 ’没人晓得在那个省;1998年家乡改了名,我出去说‘是九寨沟县的’,所有的人都跷起大拇指:‘噢,那是个好地方’!”

    据了解,“有名景区无城市”的现象在国内很普遍。比如人们只知道黄果树大瀑布而不知道贵州安顺。对此,这些地方将采取何种措施呢?

   

 





                                               

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